SCHEMES & DREAMS

We'd like to propose a toast.
A toast to the schemers and the dreamers.

To the ones that make their name during the Sweet Sixteen and the ones who make their names off a sweet sixteen.

To the ones that command a huddle and the ones that can leave a cypher speechless.

We make the World move. And we move each other.

From rappers rocking jerseys to athletes front row rapping every word...

There is no "sports" culture. There is no "rap" culture.

They are culture.

So let's raise a glass to another 50 years of hip-hop.

We'll have even more to celebrate next time.

—

Directed/Shot/Edited: Andrea Cenon
Creative Producer: Dan Lynch
Producer: Jennifer Monterroso
Photog: Ethan Haddox
Art Direction: Lauren Bruno, Andrea Cenon
CD/Product Design: Alex Medina
Product Design: Henock Sileshi
Words: Siddiq Cornish
PM: Valerie Fernandez, Caitlin Forbes
Product Team: Steve Friend, Anthony Clarke
Talent Rep: Sean Cornelius, Danny Lynch
Talent: Huey Briss, Taylor McLaughlin
Gaffer: Brian
Gear Manager: Kevin Reeves